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  • Power of Customer Segmentation for Business Growth

    Thursday, April 6, 2017 | by Jean-Paul Baka

    How come a free social media website is the multi-billions company? Facebook gets its money at 99,99% by transforming its free users (1.79 billion) into a big ad market.

  • From an IT Student to a Business woman: “the Story of Neema"

    Thursday, March 30, 2017 | by Ahmed Salifou

    Mrs. Neufville embraced the concept of Entrepreneurship and harbored the desire to establish her own Business in to provide *goods and services*, engender self-employment and provide employment opportunities to other young people

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    How to Prepare an Income and Expenses Log

    Friday, March 17, 2017 | by Emmanuel Asomaning

    Either your business is small or big, accounting is required to keep records of your day to day financial transactions. It can be used by your stakeholders or government institutions, banks, lending institutions, shareholders, investors and even public bodies and interest groups.

  • How to Build Swot Analysis Scientifically?

    Friday, March 17, 2017 | by Jean-Paul Baka

    Create SWOT for better business decisions. To avoid biases in the SWOT Analysis, we can get weaknesses through a scientific method. Only your customers will tell you, your real strengths and weakness than yourself.

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